IATA’s membership is comprises of 260 airlines and is responsible for 94% of all international air traffic. Story Worldwide identified editorial, creative and financial objectives for the magazine Airlines International, communicating IATA’s key messages whilst differentiating itself from other airline industry titles.

An authoritative and credible publication designed and launched in April 2006 Airlines International offers engaging, creative content including topical industry issues, CEO interviews and global data and events. The publication reinforces recognition of the brand, while retaining an independent identity all of its own.

Currently, Airlines International is distributed on a bi-monthly basis to some 8,000 aviation experts, CEOs, government and industry partners across the globe. The dramatic improvement in editorial and design quality produced an immediate positive response from readers and drove new traffic to the IATA website.

The new magazine has increased engagement with both publication content and IATA products and information services. Financial objectives are being met, and within three issues of launch, high-yield advertising accounted for 40% of the magazine.